• Dominic Tam

Digitising the Food Service Industry with IMDA and Enterprise Singapore

Updated: Dec 19, 2018

Zeemart is proud to be part of the Food Services Industry Digital Plan (IDP), developed as a joint effort by Infocomm Media Development Authority (IMDA) and Enterprise Singapore. This programme is also part of the wider “SMEs Go Digital Programme” targeted at the small and medium-sized enterprises (SMEs).

Riding on this IMDA inititative, government subsidies are made available for solutions offered by Zeemart.

The digital roadmap in the Food Services IDP comprises of 3 components.

  • Getting Digital Economy Ready

  • Growing in the Digital Economy

  • Leaping Ahead

Firstly, to get SMEs in the F&B industry to be digital ready, the programme pushes for adoption in technologies that help to enhance customer experience and to optimise operations. Examples being automated reservations, online food ordering and digital payments.

Secondly, the programme aims grow the digital economy in the industry with digital solutions like e-procurement and data analytics. These provide benefits in terms of managing the business value chain and productivity.

Lastly, is to leap ahead by utilizing cutting-edge technologies such as artificial intelligence in smart predictive ordering and autonomous food preparation robots.

So, where does Zeemart come into the picture?

Well, Zeemart is a platform that helps F&B operators grow even further in the digital economy through making the procurement and sourcing process much easier and streamlined. Through our solution, you are given full control over your F&B outlets’ back-of-house operations when placing orders to your suppliers, and also when sourcing for new suppliers and ingredients.

Plus, you can now also keep up-to-date with your business spending anytime, anywhere while you digitise and archive your invoices with Zeemart.

Source: https://www.marketing-interactive.com/imda-works-with-enterprise-sg-to-digitise-food-services-industry/


Zeemart is Singapore’s first B2B platform for the Horeca industry, with a single-minded mission to enable businesses to make smarter purchasing decisions. Our platform connects buyers and suppliers through a simple interface, making discovery, purchasing and communicating more powerful and easier than before.

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